Brochure and leaflet design and print tips
Remember,your brochure could be one of your bestselling marketing tools so it must grab your customer’s attention, so this is fundamental to your brand
There are so many options available. The first step is choosing what sort of leaflet or brochure your business needs and what you want it to say about your products or brand.
We suggest you concentrate on key messages or services , decide what you are wanting to say or sell. Keep it simple but try to be different from all the others that are posted though your customers door.
Then it is about getting your design right. You could use the skill and flair from a graphic designer who will be able to advise and guide you.
We will sit down with you to understand your brand, what your key messages are and the tone of voice you use as a business.
It would be sensible to see their work for other brands they have worked with.
Our suggestion would be to throw some ideas round together perhaps using mood boards, brainstorming with other team members of your team to discuss what your business needs are.
That said, you don’t want to go to the trouble of spending a lot of time and money in designing your brochure only to get it wrong at the printing stage, which is why we suggest you follow our step by step guide.
BROCHURE DESIGN TIPS
Decide who your target audience is
- Decide what your objectives are and what you are trying to achieve
- Who is your target audience and what are you selling?
- The above will help you determine whether you need a brochure, booklet, flyer or tri-fold leaflet?
- Decide what size you think it should be A4 A5, choose either portrait or landscape and how many pages? (remember printers need it to be a multiple of 4)
- Choosing the right paper weight, quality and finish is just as important as the design itself. It will add value to the service or goods that you are selling.
- Have you got your brand pantone colours and codes ?
WHY CHOOSE PROFESSIONAL PHOTOS FOR YOUR BROCHURE
Invest in beautiful images and photographs and go for gloss to showcase them
Your images in our opinion should be professional done to enhance your brochure as they need to be a high resolution. This way they are your own and therefore not governed by copyright.
One thing to stress is you cannot compromise when it comes to good quality images. Don’t make the mistake of using low-res images as these will print look unprofessional.
If you are you selling a product that needs the colours to be really accurate and true to life then take professional photographs to ensure these transfer well to your printed product.
Professional Photographs will be high resolution and will bring your brand to life.
The photos will be exclusive to you and your business and you will have the edge over your competitors.
Alternatively you could use a FREE STOCK IMAGE site such as Pixabay.
Decide on the quantity, this will affect the cost. Larger amounts will be done lithographically, smaller amounts will be done digitally. See our article on the difference between Lithographic and Digital printing options,
When do you need them by as this may well affect the cost? Allow plenty to time for changes to text and to copy read for mistakes.
BROCHURE PRINTING TIPS
Remember print is tangible and customers like the feel of things, so if you get the quality right you may get a better return on your investment and therefore sell more products or services.
Will your brochure be folded, collated, stapled or bound and is the cost of this included in the quote ?
The cover of your booklet can make the difference between it being picked up or discarded.
Speak to a print specialist, ask their advice. Then get a quote for a couple of different amounts and finishing options as a price comparison.
Choosing a more contemporary look for your brochure, then we would recommend a matt lamination.
Now you have a fantastic design we suggest you use a heavier paper which will ensure durability. Choose a really nice coated finish, this could be gloss or silk which could be matt laminated.
Allow time for it to be checked for clarity and for errors by other people in your group.
Pay attention to spelling, numbers etc. Your printer will not be able to do this so this is imperative that it is done by a couple of people as it will be a waste of money if not right.
Make sure the artwork is in the agreed format. This may be JPEG, PDG of PNG.
Finally allow enough time to get it to your printer on time and save yourself and your printer unnecessary stress
Contact us if you would like some advice, guidance or quotes regarding your Brochures or Leaflets
Please get in touch Nicolafirstname.lastname@example.org