printer in newcastle

Stuck on you – The power of Custom Stickers and Labels

A product label or sticker is the first thing that catches a customers eye.

Would you buy a product with a blank label ?

A Personalised Bottle Label is an absolute must if you are selling wine and spirits, or a having a wedding in the near future and want to personalise your drinks.

Labels are an excellent gimmick to get your brand in front of people, people buy goods based on what they look like.

In those first few moments they could decide whether or not they want your product.

Personalised stickers and Custom labels gives you the opportunity to add text or graphics to any product surface, promoting your brand and getting key information.

Business Stickers is an affordable marketing tool.

Getting your brand in front of your potential customers by using something as simple as a label or sticker is so effective and affordable for marketing your brand or product.

Sticker advertising is a cheap, versatile and effective marketing tool as it allows you to print hundreds of any size in a variety of shapes.

If you are a smaller business, on a low budget you have an amazing opportunity to brand all your products.

These could be parcels, envelopes and brochures with this really cost effective solution so a thank you for your business sticker is a great start.

Dont be afraid to do something different as your business will stand out more if you go with your brand and instinct.

Dont copy what everyone else is doing.

Thank you for your order is a lovely touch which your customers will love. 

Have you just won an award or brought out a new product?

Put that award on a sticker to let your customers know how good you are and how proud you are that you won.

If you have a new product or service shout about it.

For example if you are a cupcake company, add the sticker to your case, if you have a new variety add the cupcake image to your sticker and put onto your boxes, when customers see it they will be tempted to buy it next time.

Branded Stickers and labels are becoming more and more necessary for advertising or promoting products and offers, because they catch peoples eyes and imagination.

Brands want to be different but need to stand out Stickers with logo on can help you to achieve this. We supply rolls of stickers so they are easy to store and apply.

How you make this work on a budget depends on the type of stickers or labels that will help your brand to stand out. We can help you to create your artwork then all you do is stick them on. The choices are endless. . .

Digital Sticker sheets give you the option to have multiple designs or colours die cut to intricate shapes. They can be supplied as circles, ovals, rectangles or squares. They come on rolls, sheets or individual labels for different uses perfect for highlighting your brand and product.

Transfer stickers are made from black vinyl with a Matt finish on the backing and transfer paper. They are easily applied to any smooth surface such as glass, metal or plastic, they come in a range of sizes, and are suitable for indoor or outdoor because they are opaque.

Round Corner Stickers and Clear Sticker and are printed full colour on clear vinyl, they are a thick and durable vinyl with a UV laminate that protects from scratching, rain and sunlight. Our Kiss Cut Stickers are easy peel with the same specification

Clear Cling Stickers are made of polypropylene which is environmentally friendly, recyclable and non-toxic. These are different to self Clings or vinyl Clings as they are electrostatic which allows these to stick to almost any surface including wood, plaster, glass and brick and have either a clear or white background.

They can be peeled off and re-positioned and are reuse-able. They are adhesive free and leave no sticky residue so are perfect to create a temporary display.

Contact us for a bespoke quote or advice on how to get your brand out there and see what your options are for the type of business you are.

Small Business Branding & Marketing Tips on a budget

Social Media Marketing has changed the way small businesses can get an online presence at a relatively low cost. 

Social Media is is one of the most powerful marketing tools to keep your brand in front of existing and potential customers. 

If you are marketing on a budget there are many things you can do to help your small business get out there.

We at Millfield Media have done all of the ideas listed below and it has helped us grow. 

Small Business Marketing tips

  • First and foremost, register for a Google my Business account, This will help you get on the “map” and enable local people to find you. This is an amazing FREE tool that when optimised properly can see you show up in the maps and help with ranking in the searches. 
  • We offer 1:1 Google My Business Training Masterclass to help you to do this. 
  • Join the Federation of Small Business  (FSB) for their amazing networking events. We go to the Networking events in Newcastle, they are like minded businesses. You also you get a lot of privileges for your membership fee
  • Run a competition or giveaway either on Facebook or Instagram
  • Use your car to advertise your business (Magnet decals that can be taken off)
  • Stickers on your envelopes or packages you send out is a cheap alternative to get your brand seen. 
  • Design a brochure or leaflet to advertise your goods and services. We can offer some cheap alternatives that are good quality but affordable.
  • If you are a beautician or hairdresser, give appointment cards to all your customers with a loyalty discount on the back.
  • Promotional merchandise are a great giveaways if your attending an exhibition, such as mugs, calendars, flyers, stickers, pens
  • Have you thought about entering some awards in your field, or as a SME start up. The FSB and Chamber of Commerce is a great place to start.
  • Register in reputable trade directories (Yell.com, YELP,)
  • Offer a discount to new customers
  • Radio advertising is quite powerful and not as expensive as you think for local radio stations
  • Blog on your website 
  • Do a flyer drop locally
  • If you have premises put an A- Frame outside your shop to market your special offers or menus. 
  • Social media posts are a great way of advertising to engage your customers and let them see your offers. If you are unsure we can help with Social Media Training and Infographics. 
  • Collaborate with another small business to help each other and enhance your services.
  • Attending Networking events 
  • Go to exhibitions or trade shows
  • Send all correspondence on  business letterheads or compliments slips 
  • Send a postcard as a thank you with the product you have sold
  • Offer FREE samples of your product
  • Have a web presence. Your customers will check your business out on Google first. Even a one page website tells your customers more about you if you are on a budget and starts from £325 with domain name and hosting. If you have a bit more in the budget a 5 page brochure website is £575. 
  • Ask for recommendations’ from customers on LinkedIn, Facebook or your website
  • Create posters if you have a shop to put on your windows
  • Enrol for FREE training with local partners who have obtained European Funding such as Business Northumberland. They help businesses grow providing workshops, online training and networking events to help 
  • Create memorable business cards to leave a lasting impression 

Social Media Marketing is ideal if you are Marketing on a budget.

 

If you would like help or advice with any printing or design needs, social media training delivered on zoom please get in touch 

Print Finishing Options – what are your choices?

Print Finishing Techniques to enhance your brochure

What are you doing to ensure that your printed leaflet or brochure is effective in this digital age ?

Your first step is understanding the different print finishing techniques for your Leaflets, Brochure, or Posters will help you to make the right decision, as the quality is paramount.

Selecting the most suitable print finishes will enhance the design of your brochures  and will will make a lasting impression on your customers. It will showcase your products, and may a customer more likely to buy from you.

Millfield Media have been in the industry for 30 years so we can help you to get a professional product within your budget.

It is so important that your brochure not only looks good but also feels good as well. Some of the best finishes are available and we can help you to decide which finish is suitable for your brand.

We will ensure the finished product is the right choice for your brand, it fits into your budget,  and helps your business stand out for all the right reasons.

Although the options depend on your budget and how you would like to showcase your brand, there are solutions for this.

This is where a print specialist can advise and guide how to get a professional finish within your budget,

Print finishing options – what are the choices ?

Lamination is the most common finishing technique.  Applying a thin layer of plastic to paper or card sheets to enhance and protect the printed material from moisture, staining, smudges or tears.

Popular types of laminate are soft touch, gloss, matt and silk which makes it excellent for durability and enhances the vibrancy of the ink colours.

Spot UV Varnish is a liquid coating that is applied to the surface of a sheet (available in Gloss, Matt and Silk finishes) which is then dried / cured under an ultra violet light. Its ideal to be a little different and is a good talking point.

Embossing is where an embossed pattern is raised against the background, while a debossed pattern is sunken into the surface of the material

Foil Blocking is specialised process of applying metallic or pigment foil to paper or card, where a heated die is stamped onto the foil. This technique is superb to add elegance, distinction and hand finished luxury to a brand.

Binding is a term which describes gathering and fastening together separate sheets. Primarily used for the creation of books, brochures or leaflets.

This could be saddle stitch, wire binding, perfect binding, ring or spiral binding and trimming. Cutting your printed material to its required size using crop marks

Die-Cutting – is where various shapes are cut out of the stock, and used to create packaging, greetings cards and folders.

Perfect Bound is ideal for a multi page brochure or booklet. It is where the pages and cover are glued together at the spine with a strong but extremely flexible glue.

The remaining sides of the book are trimmed as needed to give them clean “perfect” edges.

Saddle Stitched is where multiple pages of at least 8 pages or larger are bound together along the fold and finished with 2 staples.

Leaflets and Brochures – Stand out with a good finish 

Remember you’re objective is to sell a product or service so you’re trying to ensure that your customer will want to buy from your business.

Choosing your finish is imperative if you are designing a business brochure, catalogue or leaflet.

Read our Tips for designing a brochure

A printed finish is probably the most important decision you will make other than design.

When it comes to finishing the requirements of your printed leaflet or brochure you need to also  be sure to consider the weight of paper on the inside as well as the cover.

GSM paper quality and weight known is in the trade as  ‘Grams per Square Meter‘.

This basically means what paper quality you are getting for your money.  The higher the GSM the heavier the paper.

We would advise a heavier paper for the front and back covers.

A professional quality finish makes all the difference when people are handing brochures and first impressions are so important

Choosing the type of finish is probably the most important decision you will make other than design.

Customers like to feel good quality paper.they like the feel of things !

“Print is tangible – the better the quality the more likely they will keep it rather than  throwing it in the bin”

If you try to be flimsy and cheap this will give out the wrong message to your potential customers. So in our view worth the extra spend.

Dont spend a lot of money on designing your brochure or leaflet and then try and skimp and save money on your printed product. 

The next important decision to make is  the right paper weight. It will add value to the service or goods that you are selling.

Opt for a nice coated finish. if you get the quality right you will get a better return on your investment.

If we can help you at Millfield Media with any advice guidance  please dont hesitate to contact us.

If you would like to order a free sample pack to understand the different finishes and paper quality please follow the link and fill in your details

Ask about the options available for your brand, or a quote please  contact me for details nicola-millfieldmedia@outlook.com

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