Marketing Ideas

Stuck on you – The power of Custom Stickers and Labels

A product label or sticker is the first thing that catches a customers eye.

Would you buy a product with a blank label ?

A Personalised Bottle Label is an absolute must if you are selling wine and spirits, or a having a wedding in the near future and want to personalise your drinks.

Labels are an excellent gimmick to get your brand in front of people, people buy goods based on what they look like.

In those first few moments they could decide whether or not they want your product.

Personalised stickers and Custom labels gives you the opportunity to add text or graphics to any product surface, promoting your brand and getting key information.

Business Stickers is an affordable marketing tool.

Getting your brand in front of your potential customers by using something as simple as a label or sticker is so effective and affordable for marketing your brand or product.

Sticker advertising is a cheap, versatile and effective marketing tool as it allows you to print hundreds of any size in a variety of shapes.

If you are a smaller business, on a low budget you have an amazing opportunity to brand all your products.

These could be parcels, envelopes and brochures with this really cost effective solution so a thank you for your business sticker is a great start.

Dont be afraid to do something different as your business will stand out more if you go with your brand and instinct.

Dont copy what everyone else is doing.

Thank you for your order is a lovely touch which your customers will love. 

Have you just won an award or brought out a new product?

Put that award on a sticker to let your customers know how good you are and how proud you are that you won.

If you have a new product or service shout about it.

For example if you are a cupcake company, add the sticker to your case, if you have a new variety add the cupcake image to your sticker and put onto your boxes, when customers see it they will be tempted to buy it next time.

Branded Stickers and labels are becoming more and more necessary for advertising or promoting products and offers, because they catch peoples eyes and imagination.

Brands want to be different but need to stand out Stickers with logo on can help you to achieve this. We supply rolls of stickers so they are easy to store and apply.

How you make this work on a budget depends on the type of stickers or labels that will help your brand to stand out. We can help you to create your artwork then all you do is stick them on. The choices are endless. . .

Digital Sticker sheets give you the option to have multiple designs or colours die cut to intricate shapes. They can be supplied as circles, ovals, rectangles or squares. They come on rolls, sheets or individual labels for different uses perfect for highlighting your brand and product.

Transfer stickers are made from black vinyl with a Matt finish on the backing and transfer paper. They are easily applied to any smooth surface such as glass, metal or plastic, they come in a range of sizes, and are suitable for indoor or outdoor because they are opaque.

Round Corner Stickers and Clear Sticker and are printed full colour on clear vinyl, they are a thick and durable vinyl with a UV laminate that protects from scratching, rain and sunlight. Our Kiss Cut Stickers are easy peel with the same specification

Clear Cling Stickers are made of polypropylene which is environmentally friendly, recyclable and non-toxic. These are different to self Clings or vinyl Clings as they are electrostatic which allows these to stick to almost any surface including wood, plaster, glass and brick and have either a clear or white background.

They can be peeled off and re-positioned and are reuse-able. They are adhesive free and leave no sticky residue so are perfect to create a temporary display.

Contact us for a bespoke quote or advice on how to get your brand out there and see what your options are for the type of business you are.

Small Business Branding & Marketing Tips on a budget

Social Media Marketing has changed the way small businesses can get an online presence at a relatively low cost. 

Social Media is is one of the most powerful marketing tools to keep your brand in front of existing and potential customers. 

If you are marketing on a budget there are many things you can do to help your small business get out there.

We at Millfield Media have done all of the ideas listed below and it has helped us grow. 

Small Business Marketing tips

  • First and foremost, register for a Google my Business account, This will help you get on the “map” and enable local people to find you. This is an amazing FREE tool that when optimised properly can see you show up in the maps and help with ranking in the searches. 
  • We offer 1:1 Google My Business Training Masterclass to help you to do this. 
  • Join the Federation of Small Business  (FSB) for their amazing networking events. We go to the Networking events in Newcastle, they are like minded businesses. You also you get a lot of privileges for your membership fee
  • Run a competition or giveaway either on Facebook or Instagram
  • Use your car to advertise your business (Magnet decals that can be taken off)
  • Stickers on your envelopes or packages you send out is a cheap alternative to get your brand seen. 
  • Design a brochure or leaflet to advertise your goods and services. We can offer some cheap alternatives that are good quality but affordable.
  • If you are a beautician or hairdresser, give appointment cards to all your customers with a loyalty discount on the back.
  • Promotional merchandise are a great giveaways if your attending an exhibition, such as mugs, calendars, flyers, stickers, pens
  • Have you thought about entering some awards in your field, or as a SME start up. The FSB and Chamber of Commerce is a great place to start.
  • Register in reputable trade directories (, YELP,)
  • Offer a discount to new customers
  • Radio advertising is quite powerful and not as expensive as you think for local radio stations
  • Blog on your website 
  • Do a flyer drop locally
  • If you have premises put an A- Frame outside your shop to market your special offers or menus. 
  • Social media posts are a great way of advertising to engage your customers and let them see your offers. If you are unsure we can help with Social Media Training and Infographics. 
  • Collaborate with another small business to help each other and enhance your services.
  • Attending Networking events 
  • Go to exhibitions or trade shows
  • Send all correspondence on  business letterheads or compliments slips 
  • Send a postcard as a thank you with the product you have sold
  • Offer FREE samples of your product
  • Have a web presence. Your customers will check your business out on Google first. Even a one page website tells your customers more about you if you are on a budget and starts from £325 with domain name and hosting. If you have a bit more in the budget a 5 page brochure website is £575. 
  • Ask for recommendations’ from customers on LinkedIn, Facebook or your website
  • Create posters if you have a shop to put on your windows
  • Enrol for FREE training with local partners who have obtained European Funding such as Business Northumberland. They help businesses grow providing workshops, online training and networking events to help 
  • Create memorable business cards to leave a lasting impression 

Social Media Marketing is ideal if you are Marketing on a budget.


If you would like help or advice with any printing or design needs, social media training delivered on zoom please get in touch 

LinkedIn Bar Code

How to use the LinkedIn Bar Code

Free LinkedIn QR Code

At Millfield Media we know how busy life is, juggling meetings with work. We were delighted to learn something so simple and so beneficial to our business so we knew it should be shared with like minded people l 

I am the Marketing Director so when I  attended a networking meeting last year I was absolutely super impressed by this FREE and easy to use functionality that not many people know about…

Business Northumberland regularly have networking meetings and have supported Small Business with fully funded workshops and helped them to grow over the past 3 years.

This event was to celebrate the success of the programme. They had a great day Networking, learning and celebrating their 3 year success with achievements from small businesses all over Northumberland and surrounding areas.

However, as well as meeting some amazing people we all learned one new tip that will stay with me forever from the amazingly talented Ann English from Create Intrigue. 

As we were all passing our business cards to each other, which being in the print and design business is the highlight of my day, Ann showed us how to link in via our phones using the QR code…

In case your wondering QR codes, means “quick response” codes, and they certainly are quick !

They are square-shaped black-and-white symbols that allows you to scan using a smartphone. 

This QR code scanning is instant contact with the person you are talking too and takes seconds !!

So, I got thinking, whenever you meet someone at a networking event you take their business card, but you dont always go straight onto LinkedIn and send them a request, which is a wasted opportunity for you both.

So easy to do from your smart phone (If I can do it anyone can) that I wanted to share this function

*Open the linkedin app on your mobile phone

*Go onto your linkedIn profile

*Next to your search bar there are four little squares

*Tap the squares which bring up the options to scan (default option) or get my code

Please connect with me on LinkedIn 

(if someone has there code up you basically place the box over their code and it automatically takes you to their profile.

If you choose my code, your Name, Title and bar code is shown and they have to scan your code.

So quick and useful as your taken straight to their profile.

This is so helpful particularly if someone has an unusual surname that is difficult to spell or a more common surname which prevents you have to scroll down a list to find them.

I just wanted to share this amazing networking tool and would like to thank Ann English once again for bringing this to our attention