Printers northumberland

Stuck on you – The power of Custom Stickers and Labels

Branding, Marketing Ideas, Print and Design / , , , , , , , , , , , ,

A product label or sticker is the first thing that catches a customers eye.

Would you buy a product with a blank label ?

A Personalised Bottle Label is an absolute must if you are selling wine and spirits, or a having a wedding in the near future and want to personalise your drinks.

Labels are an excellent gimmick to get your brand in front of people, people buy goods based on what they look like.

In those first few moments they could decide whether or not they want your product.

Personalised stickers and Custom labels gives you the opportunity to add text or graphics to any product surface, promoting your brand and getting key information.

Business Stickers is an affordable marketing tool.

Getting your brand in front of your potential customers by using something as simple as a label or sticker is so effective and affordable for marketing your brand or product.

Sticker advertising is a cheap, versatile and effective marketing tool as it allows you to print hundreds of any size in a variety of shapes.

If you are a smaller business, on a low budget you have an amazing opportunity to brand all your products.

These could be parcels, envelopes and brochures with this really cost effective solution so a thank you for your business sticker is a great start.

Dont be afraid to do something different as your business will stand out more if you go with your brand and instinct.

Dont copy what everyone else is doing.

Thank you for your order is a lovely touch which your customers will love. 

Have you just won an award or brought out a new product?

Put that award on a sticker to let your customers know how good you are and how proud you are that you won.

If you have a new product or service shout about it.

For example if you are a cupcake company, add the sticker to your case, if you have a new variety add the cupcake image to your sticker and put onto your boxes, when customers see it they will be tempted to buy it next time.

Branded Stickers and labels are becoming more and more necessary for advertising or promoting products and offers, because they catch peoples eyes and imagination.

Brands want to be different but need to stand out Stickers with logo on can help you to achieve this. We supply rolls of stickers so they are easy to store and apply.

How you make this work on a budget depends on the type of stickers or labels that will help your brand to stand out. We can help you to create your artwork then all you do is stick them on. The choices are endless. . .

Digital Sticker sheets give you the option to have multiple designs or colours die cut to intricate shapes. They can be supplied as circles, ovals, rectangles or squares. They come on rolls, sheets or individual labels for different uses perfect for highlighting your brand and product.

Transfer stickers are made from black vinyl with a Matt finish on the backing and transfer paper. They are easily applied to any smooth surface such as glass, metal or plastic, they come in a range of sizes, and are suitable for indoor or outdoor because they are opaque.

Round Corner Stickers and Clear Sticker and are printed full colour on clear vinyl, they are a thick and durable vinyl with a UV laminate that protects from scratching, rain and sunlight. Our Kiss Cut Stickers are easy peel with the same specification

Clear Cling Stickers are made of polypropylene which is environmentally friendly, recyclable and non-toxic. These are different to self Clings or vinyl Clings as they are electrostatic which allows these to stick to almost any surface including wood, plaster, glass and brick and have either a clear or white background.

They can be peeled off and re-positioned and are reuse-able. They are adhesive free and leave no sticky residue so are perfect to create a temporary display.

Contact us for a bespoke quote or advice on how to get your brand out there and see what your options are for the type of business you are.

Brochure Printing and Design Tips

Design Tips and Tricks, Print and Design / , , , , , , , , , , , , , , , , , , , ,

Brochure and Leaflet Design and Printing tips

Your brochure is one of your most powerful marketing tools you can hand out. It needs to grab attention, engage your audience, and reflect your brand identity effectively. Whether you need a simple flyer or a detailed multi-page brochure, we’re here to help you get it right from design to print.

There are so many options available. The first step is choosing what sort of flyer, leaflet or brochure your business needs and what you want it to say about your products or brand. What format works best ?

We suggest you focus on key products or services , decide what you are wanting to say or sell. Taylor your design and content accordingly. Keep it simple but try to be different from all the others that are posted though your customers door.

Then it is about getting your leaflet design right. 

A skilled designer will help bring your brand to life, ensuring a clean, professional look. We work closely with our clients to understand their brand identity and key messages.

Review previous work from designers to see if their style matches your vision.

Involve your team Brainstorm ideas with mood boards and team discussions to discuss what your business needs are.

Your brochure should stand out, and high-resolution images make all the difference.

✔ Use professional photos – Clear, high-quality images enhance credibility.

✔ Consider gloss finishes – This will make product images pop.

✔ Avoid low-resolution images – Blurry or pixelated pictures look unprofessional.

✔ Stock images? – If necessary, use high-quality free stock images from sites like Pixabay or Freepik.

✔ Use your brand’s Pantone colours and font styles – This keeps your branding cohesive across all marketing materials.

✔ Maintain a consistent tone of voice – Whether professional, friendly, or creative, it should reflect your brand identity.

Printing is just as important as design. Poor print quality can ruin even the best designs, so follow these essential tips:

✔ Choose the right print format – Digital for smaller runs, Lithographic for large orders.

✔ Decide on finishing touches – Will your brochure be folded, stapled, bound, or collated?

✔ Go for premium paper – A heavier, coated paper with gloss, silk, or matt lamination adds durability and a professional feel.

✔ Check spelling and content – Proof read thoroughly; printers don’t check for errors.

✔ Prepare artwork correctly – Ensure files are in the correct format (JPEG, PDF, or PNG).

✔ Plan ahead – Allow time for revisions, approvals, and printing deadlines.

💡 Tip: Ask for quotes with different quantities and finishes to compare costs and find the best option.

Brochure printers may not have a designer attached to them so choosing a Print and Design business is a win win situation, they can advise on paper quality and what will work. Therefore keeping your cost down, but the quality wont be compromised.

BROCHURE DESIGN TIPS

Decide who your target audience is

  • Decide what your objectives are and what you are trying to achieve

  • Who is your target audience and what are you selling?

  • The above will help you determine whether you need a brochure, booklet, flyer or tri-fold leaflet?

  • Decide what size you think it should be A4 A5, choose either portrait or landscape and how many pages? (remember printers need it to be a multiple of 4)

  • Choosing the right paper weight, quality and finish is just as important as the design itself. It will add value to the service or goods that you are selling.
  • Have you got your brand pantone colours and codes ?

WHY CHOOSE PROFESSIONAL PHOTOS FOR YOUR BROCHURE

 

Invest in beautiful images and photographs and go for gloss to showcase them

Your images in our opinion should be professional done to enhance your brochure as they need to be a high resolution. This way they are your own and therefore not governed by copyright.

One thing to stress is you cannot compromise when it comes to good quality images. Don’t make the mistake of using low-res images as these will print look unprofessional.

If you are you selling a product that needs the colours to be really accurate and true to life then take professional photographs to ensure these transfer well to your printed product.

Decide on the quantity, this will affect the cost.

Larger amounts will be done lithographically, smaller amounts will be done digitally. See our article on the difference between Lithographic and Digital printing options,

When do you need them by as this may well affect the cost? Allow plenty to time for changes to text and to copy read for mistakes.

BROCHURE PRINTING TIPS

 

Remember print is tangible and customers like the feel of things, so if you get the quality right you may get a better return on your investment and therefore sell more products or services.

Will your brochure be folded, collated, stapled or bound and is the cost of this included in the quote ?

The cover of your booklet can make the difference between it being picked up or discarded.

Speak to a print specialist, ask their advice. Contact us for a quote for a couple of different amounts and finishing options as a price comparison. 

If you are choosing a more contemporary look for your brochure, then we would recommend a matt lamination.

Now you have a fantastic design we suggest you use a heavier paper which will ensure durability. Choose a really nice coated finish, this could be gloss or silk which could be matt laminated.

Allow time for it to be checked for clarity and for errors by other people in your group.

Pay attention to spelling, numbers etc. Your printer will not be able to do this so this is imperative that it is done by a couple of people as it will be a waste of money if not right.

Make sure the artwork is in the agreed format. This may be JPEG, PDG of PNG.

Finally allow enough time to get it to your printer on time and save yourself and your printer unnecessary stress

Please get in touch Nicola-millfieldmedia@outlook.com